INLUXURIA
Redefining luxury travel for the world's elite
INLUXURIA
Redefining luxury travel for the world's elite
INLUXURIA
Redefining luxury travel for the world's elite
1
1
Project
overview
Project overview
Project overview
Inluxuria has been a pioneer in the luxury travel space for over 18 years, serving some of the wealthiest tech billionaires worldwide.
Inluxuria has been a pioneer in the luxury travel space for over 18 years, serving some of the wealthiest tech billionaires worldwide.
Focused on exclusive, membership-based travel services, the brand sought to modernize its image and better communicate its unique offerings to tech founders. The rebrand aimed to elevate its market positioning and enhance digital presence, ensuring seamless communication across all customer touchpoints.
Focused on exclusive, membership-based travel services, the brand sought to modernize its image and better communicate its unique offerings to tech founders. The rebrand aimed to elevate its market positioning and enhance digital presence, ensuring seamless communication across all customer touchpoints.
services
services
Brand Strategy, Brand Identity, UX/UI Design and Activation.
2
2
the
challenge
the challenge
the challenge
Modernizing a Legacy of Luxury
Modernizing a Legacy of Luxury
Inluxuria faced the challenge of evolving from a traditional luxury brand to one that resonates with the forward-thinking ethos of tech leaders. The goal was to create a brand that felt innovative and exclusive while maintaining the trust and sophistication built over nearly two decades.
Inluxuria faced the challenge of evolving from a traditional luxury brand to one that resonates with the forward-thinking ethos of tech leaders. The goal was to create a brand that felt innovative and exclusive while maintaining the trust and sophistication built over nearly two decades.
3
3
Brand
strategy
Brand strategy
Brand strategy
The Outside
Vision Method
The Outside Vision Method
The Outside Vision Method
A Holistic approach for High-End Luxury Travel
A Holistic approach for High-End Luxury Travel
We conducted three interactive workshops with the founders to uncover insights that shaped a clear five-year roadmap. This included market research, competitive analysis, audience personas, and a refined brand positioning.
We conducted three interactive workshops with the founders to uncover insights that shaped a clear five-year roadmap. This included market research, competitive analysis, audience personas, and a refined brand positioning.
what we did
what we did
Market Research, Competitive Analysis, Competitive Advantage, Unique Value Proposition, Target Audience, Personas, Golden Circle, SWOT Analysis, Brand Storytelling, Brand Personality, Internal Values, Emotional Connection, Tone of Voice, Brand Archetypes, Brand Movement, Positioning Statement
Working with Outside Vision on our brand strategy and website design was a game changer. Victor helped us modernize our brand with clarify and intention. The entire process was seamless, and the results have exceeded our expectations.
Working with Outside Vision on our brand strategy and website design was a game changer. Victor helped us modernize our brand with clarify and intention. The entire process was seamless, and the results have exceeded our expectations.
Mark Stoelting
Inluxuria
praise
FROM
CLIENT
CLIENT
let's work together
let's work together
let's work together
4
4
visual
identity
visual
identity
visual identity
The Outside
Vision Method
The Outside
Vision Method
The Outside Vision Method
Modern aesthetic: storytelling through strong visuals
Modern aesthetic: storytelling through strong visuals
We redesigned the logo to incorporate a compass needle, symbolizing precision and personalized journeys, complemented by a luxurious gold and black palette.
We redesigned the logo to incorporate a compass needle, symbolizing precision and personalized journeys, complemented by a luxurious gold and black palette.
what we did
what we did
Vision Boards, Logo Redesign, Color and Type System, Graphic Elements, Art Direction, Brand Guidelines
5
5
Brand
Activation
Brand Activation
Brand Activation
The Outside
Vision Method
The Outside
Vision Method
The Outside Vision Method
Connecting Elite Travelers with Seamless Precision
Connecting Elite Travelers with Seamless Precision
For Inluxuria’s brand activation, we focused on crafting a seamless digital and marketing presence that reflects their exclusivity and modern sophistication. Through bespoke web development and targeted social media strategies, we ensured every interaction resonated with high-net-worth tech founders and their discerning tastes.
For Inluxuria’s brand activation, we focused on crafting a seamless digital and marketing presence that reflects their exclusivity and modern sophistication. Through bespoke web development and targeted social media strategies, we ensured every interaction resonated with high-net-worth tech founders and their discerning tastes.
what we did
what we did
Photography Themes, Website Look & Feel, Marketing Campaign, Social Media Strategy
the results were
the results were
the results were
remarkable
remarkable
remarkable
Paid campaigns, including Google Ads and LinkedIn outreach, drove significant membership growth.
Paid campaigns, including Google Ads and LinkedIn outreach, drove significant membership growth.
Paid campaigns, including Google Ads and LinkedIn outreach, drove significant membership growth.
1,900%
1,900%
1,900%
ROI on Google Ads
ROI on Google Ads
ROI on Google Ads
5,900%
5,900%
5,900%
ROI on LinkedIn
ROI on LinkedIn
ROI on LinkedIn
are you ready
are you ready
are you ready
to bring
to bring
to bring
your vision
your vision
your vision
to life?
to life?
to life?
let's work together
let's work together
let's work together
